he main reason for the IvyBot's success is that we constantly change the product to react efficiently to the market vagaries. If the markets take a particular direction, the team readjusted the program to make money in real time so that the customers are making money! The system has been changes and updated over 50 times in 2008 itself. This ensured that the customers made profits using IvyBot where as other financial firms lost because they were stuck with old systems.